How To Get Traffic To Your Blog - Part Two: How Targeted Content Increases Your Traffic

You may well have heard the now cliche phrase 'Content is King'. I've added the word 'targeted' for the causes stated above, but also for the reason that marketing and advertising that content is substantially a lot easier if it is distinct in its nature.

As in my series on How To Get A lot more Fans on Facebook, you may perhaps read what is essentially the advice 'Write Superior Content' and wonder how successful that is. But feel about this for a second. What is it about the blogs and websites you like reading that makes you want to read them and return to them in future? It isn't the design or the photo of the blogger's shiny head, is it?

Decent content is what draws folks back to the web page again and once again. It is also what gets picked up by the search engines, to bring you additional visitors (assuming it is optimised correctly, of which far more in a minute).

People like to share content via social media and this is an additional powerful reason why building and writing beneficial content material is so very important.

But what do I truly mean by 'good' in this context?

Nicely, a alot more accurate description would be 'content that assists, educates and/or entertains your reader'. A idea I learned from Yaro Starak about developing weblog content material was the notion of 'Pillar Content'. This is simply the concept of producing strong (generally educational) articles that will turn out to be reference points for other men and women and will most likely be shared by those many people with others, who in turn will use it as reference and share it with their peer group and so on (a viral effect). If done correctly, it will also be picked up by the search engines and come to be the reference for any individual looking for the terms you are discussing.

There are a number of sorts of pillar content material which consist of:

• 'How To' Articles - You take or come across a idea that lots of individuals want or have to have to know and you show them how to do it. If you are in any doubt as to the effectiveness of this notion, look at the title of the blog post you're reading perfect now!
  
• Technical Blueprints - This is in particular suited to the alot more technical blogs where you take individuals by means of the precise steps they need to follow to attain some thing of a technical nature. It tends to be rather scientific.
  
• List Articles - You will have seen these all over the place, because this idea works nicely. For some reason we humans adore a list. We like the order and simplicity it brings. Consequently, 'The ten Greatest Techniques To ___________' or '7 Techniques To ___________' tend to be beneficial techniques to share info with your readers as it becomes simpler to digest.

Personally, around 20% of my traffic to this website comes from 'How To' articles. The principal cause is that I've researched the title and idea of my 'how to' beforehand.

Here's how I do it:

1. Go to the Google Keyword Tool and kind in 'how to' followed by some idea words in your industry that you assume folks may possibly want to know how to do. For example, to find the title for this post, I typed in 'how to traffic'. Google returned to me a list of 100 associated key phrases, some of which had been about targeted traffic generation. It also threw out some others that had been associated to Twitter and Facebook which, if I wanted to, I could preserve and use for another pillar write-up additional down the line.
   
2. Take the words that Google provides you and check the amount of Global Monthly Searches they have. It is top to go to the left-hand side of the results and check the box marked 'Exact' under 'Match Type' and then uncheck the box marked 'Broad'. This gives you the numbers for the people going to Google and typing in that precise set of words in that order with no other words either side of them.
   
3. Opt for a keyphrase that gets as substantially visitors as feasible. Ideally it ought to be a lengthy tail keyword, which means that it really is longer than 3 or 4 words and as such, is quite particular to the niche you're writing on.
   
4. Once you've found your selected keyphrase, make it the title of your weblog post. Make sure it appears in the most important physique of the text at least twice and also place it in your keywords for that post. You can also contain some of the related terms you found when searching on Google's Keyword Tool.
   
5. As soon as your post is written and published, go to Fiverr.com and get a couple of people to bookmark it for you on the social bookmarking websites like Digg and StumbleUpon. Assure they offer a report so you can check the work's been performed. This will give you some immediate backlinks and some social proof which could possibly create a small site visitors directly. Indirectly it will give some link juice for the post which will help it rank in the search engines.
   
6. Job completed! Rinse and repeat and develop a variety of pieces of pillar content.

So, there you have it, my crash course in generating content for your blog that will help, educate and maybe even entertain your prospective readers/fans.

So, what are you waiting for? Get writing!