Sunday, December 25, 2011

Search Engine Optimization for Wordpress - The 10 Commandments

I've done a lot of search engine optimization for wordpress in the last year or two and would like to share my experiences with what works, and what doesn't. Now I can't guarantee ALL of you very first listing in Google or anything crazy like that, but I can guarantee, that if you follow my directions, you will see additional of your pages becoming indexed, and have improved overall search engine placement. Heres our primordial post in this series, entitled: "The 10 commandments of Wordpress Search Engine Optimization". Enjoy.


The ten commandments of Wordpress search engine optimization


ten. Thou shalt not cloak. Just put, you do not have a flash weblog, or any genuine have to have to do this. The SE's will discover you, and you will end up as supplemental outcomes or worse. In fact, stay away from nearly all blackhat "miracle" tactics you find. Most factors that sound/look certainly sensational, finish up becoming significantly less.


9. Thou shalt not submit thy weblog to link farms. Garbage web-sites reward you with garbage serps. These sites have small value, and if you submit to sufficient of them, as so a lot of anxious bloggers do, you could locate your self trapped in Google's enigmatic sandbox, or banned altogether.


8. Thou shalt utilize thy image 'alt' tags for keyword placement. Individuals these days don't put any faith in 'alt' tags. Granted, they aren't a miracle pill, and various of you don't even have images in your MFA web sites, but if you have the chance, use them. You'll be content you did.


7. Thou shalt not covet they neighbors content material. Write special content, no scraper websites, no ditto posts. Period. Your readers want fresh new content material, and by writing some Superior unique content material you will be in a position to reap the positive aspects of post directories, social networking/bookmarking internet sites and other blogs and earning some nice inbound links from high PR websites.


6. Honor thy elders and mentors. Do not be frugal with the outbound links to superior identified, higher ranked web sites. Jealousy is your worst enemy at this point and time. Give credit exactly where credit is due, and support establish your e-lationships (did I just coin a new term?), and watch the referrals roll in. Outbound links to reliable internet sites are crucial in the infantile stages of a new blog to most "wonderful" SE's.


5. Bear in mind the plugins and use them wisely. I'd advise a widget enabled wordpress theme to commence with, but also make positive you are utilizing the obtainable plethora of plugins out there to improve your user experience, search engine optimization, adsense optimization and so on. Heres a list I compiled of a couple of necessary ones a while back. (go to web-site for list.)


four. Thou shalt get feedburnt. You need to supply a universal syndication solution for your readers. RSS is the easiest way to do this, and Feedburner has great tools to "bling" out your feed and make it much more compatible and drive feed readers (as in the people today, not the software program) to your web-site, mainly because no one likes providing totally free feed content material. As far as placement goes and promotion of your feed, I advocate the greatest you can get away with on your website. This signifies grab your self a significant button, (I read a thing from John Chow once, about the worlds biggest rss button), and if you feel extra evil (alot more John Chow lingo), you can sneak an individual else's feed subscriber number into your chicklet. At times blogs grow a lot more fashionable simply because they are well-liked.


three. Thou shalt write excellent post titles. Write keyword dense post titles that are representative of the content material the reader is about to read. This will assist in the spidering procedure and assist get you indexed for those beloved key phrases, but also will aid in the actual user searches for content material as properly.


two. Thou shalt remain educated. Remain up on the most recent Search engine optimization news and Wordpress happenings. This way, you will be able to remain on the front line of issues happening and take advantage of them ahead of the swarms of men and women demote it to useless fodder.


1. Thou Ought to experiment. Sign up for Google Analytics, Google Webmaster tools, utilize a Wordpress stats plugin, track all of your Google Adsense earnings or affiliate earnings by developing channels. Regularly tweak the placement, keyword density, post content material, advertising, link bait strategies, and so on to squeeze out each and every last drop of efficiency you can. When in doubt, redesign and commence from scratch.


Anyway, this is just the tip of the iceberg when it comes to wordpress search engine optimization. This post is for those of you who want a rapid, straightforward to comprehend write-up detailing some golden guidelines and tips for straightforward optimization. For the rest of you, stick around and make certain to come back, due to the fact we'll be obtaining pretty in depth and dirty in the near future.

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