The search engines themselves (specially Google) have publicly stated (see Google's Webmaster Forum with Matt Cutts) that they will NOT penalize web-sites for the backlinks that point to their web page for the reason that Google knows a website owner has no control over who and how an additional internet site links to them. Although Google may possibly not give you credit for marginal or irrelevant backlinks, Google will not penalize you for those links.
Envision what the net would be like if this wasn't the case. There would be mass subterfuge across the net as competitors built "negative" backlinks to their competitors' web-sites so those sites would be banned.
So go ahead and create backlinks and don't be concerned about receiving penalized. Nevertheless, if you are going to put in the work you may as well get the maximum benefit: build 1-way hyperlinks from related web sites. And if you want those backlinks to support your site rise in search rankings, attempt to concentrate on DO Stick to hyperlinks for the reason that the search engines will absolutely ignore your NO Stick to links and they won't even exist in the eyes of the search engines.
One factor you will need to keep in thoughts is reciprocal links. Whilst Google will not penalize you for backlinks to your internet site, they will (and have) certainly penalize you for outgoing hyperlinks on your internet site. Why? Since you completely control your own content and Google will hold you accountable. So steer clear of reciprocal backlinks with websites that are not reputable or related to your internet site.
But above all, make back link-making a top rated priority. Then enhance the energy of those back hyperlinks to make them even alot more powerful at obtaining your site to the top rated of search outcomes.
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