Step by Step Search Engine Optimization (SEO) Guide

Section 1: Introduction

This, in my humble opinion, is the absolute ideal Search Engine Optimization guide. I have looked lengthy and hard, far and wide for these hints, and now I'm putting them all in a step by step guide to tell you precisely what to do to enhance your Google Page Rank (PR) and get best placement in Google, Yahoo, Lycos, AltaVista, and each other search engine out there, without ever submitting your web site. I'm all but literally going to hold your hold and walk you by means of this. Get prepared!

Section 2: What is Seo?

Let's talk about what Search engine optimization is NOT. Seo is not:

• Adding random keywords to submissions and your page given that they get lots of search outcomes, even although they are not in the least relevant to your page.
  
• Adding various links and/or key phrases for the crawlers to see, but hiding them from your public. ie: Generating them the very same color as your background or generating them tiny, or each.
  
• Submitting many urls for the very same webpage, example: and [http://www.YOURDOMAINHERE.com/index.html].
  
• Getting two pages optimized separately, 1 for search engines and 1 for the public, then when you click the link you're redirected to the page for the public ahead of the search engine page is even displayed.
  
• Spamming.
  
• Listing your web site with a Zero cost For All Link service.
  
• Promoting PageRank.
  
• Interlinking several web sites with the same or comparable content material.
  
• Getting tons and tons of links. You must never have extra than 100 links on any given page.

All of these factors are not what Search engine marketing is all about. In reality, they are cheating, and not to mention a waste of time. When Google crawls your website and sees this content material, they will most most likely ban your internet site, or at the quite least penalize you by removing some of your PageRank. Just make certain you refrain from doing any of the above at all occasions!

Section 3: Search Engine Crawlers

Search engine bots, also known as crawlers and spiders, move from web-site to site following links all over the online, forming a "net" if you will. Google performs this crawl about once a month for the large crawls, which implies you may not see your site on Google for a while, depending on when you start your Seo, and you may perhaps not have the ranking you feel you should really, but do not be concerned right after you are indexed in Google your site will be crawled even more often and updated accordingly.

If you're searching to get indexed much more quickly, it is as very simple as receiving a couple of links from other web-sites already indexed in Google. In turn this will most most likely increase your PageRank, but if it doesn't don't worry because we haven't covered that however. Googlebot visits web-sites with a high PageRank virtually each and every single day. Then again, websites with lower PageRanks are crawled much less regularly. Of course you want to have your web page crawled as much as possible so that Google can update your rankings as promptly as you operate to enhance them! So how do we boost PageRank? Nicely, I'm sorry to let you down, but we're not pretty there but. Ahead of we increase our Page Rank it would be wise to optimize our pages so they will be extra powerful and get much greater outcomes. We do this by making a search engine friendly site, read on...

Section 4-1: Optimizing your internet site - Key phrases

Now it is time to learn to optimize your keywords to get you maximum, but targeted, exposure on the search engines. The very first thing you need to have to do is make certain every single page on your web-site has numerous key phrases, but that they are relevant to your web page. Having said that, do NOT just put them in there, make confident you form your sentences around them and add, delete, and modify all you have to in order to make all of your pages as keyword wealthy as possible. One more factor you can do is make certain all of your anchor text, the text that displays for a link, has associated key phrases in it to the page it is going to. Next just check to be certain that all of your pages have a file name that is relevant to the content and/or keywords. An example would be: paytoclickads.html Rather OF ptcad.html. Know? Very good. Let's move on to meta tags.

Section four-two: Optimizing your site -

Meta tags are small codes placed into the head of your website. Crawlers use these tags to get a brief description of your web page to improved judge the high quality. Web sites have really develop into an art these days, huh?

The tags we will be utilizing are:

• Title - The title that displays in the web browser.
  
• Description - A logical sentence containing quite a few key phrases.
  
• Keywords - A list of relevant key phrases

The title tag should be a clever page title that reflects your web site and includes a couple of your major keywords. For example, think of this title for a web page about Fruit: Apples, Oranges, and Bananas: The Benefits of Fruit. You place this in your web-site with the tag [title] and you close it with the tag [/title]. Just replace [ with . I had to make it that way for it to show up with no it applying it to the page. Subsequently, using the example above the code you would use would look like this: [title]Apples, Oranges, and Bananas: The Rewards of Fruit[/title].

The description tag really should be a coherent sentence with a nice flow, that includes, of course, those great keywords. In case you haven't noticed, key phrases are universal tools, you need to have them for just about every thing involving Search engine optimization, and that is why it really is vital to choose the extremely very best! Now, your description should be fairly short, however nonetheless descriptive, after all, that is what it really is for. Going with the theme above, some thing like: All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries. It doesn't have to be particularly clever given that this is for the search engines, your visitors will not see this, but make confident you include it, it is very imperative. You would tag your description like so: [meta name="description" content="All about fruit! To name a couple of, apples, bananas, oranges, peaches, and strawberries."/]. Just location that code under your title.

A different vital tag is the all powerful keyword tag. Here is where you can list all of your keywords, separating them with commas. When once more, not just any random keyword, it requirements to be relevant, I can't tension that enough. Code it as: [meta name="keywords" content material="apples, bananas, fruit, pears, lemons, peaches, oranges, watermelon, strawberries"/], and of course add even more than that if you can, it is better to have a brief list of good keywords than a long list of bad ones. That is a given. This code goes under the description, so you really should be searching like this: [title]Apples, Oranges, and Bananas: The Rewards of Fruit[/title]

[meta name="description" content material="All about fruit! To name a couple of, apples, bananas, oranges, peaches, and strawberries."/]

[meta name="keywords" content="apples, bananas, fruit, pears, lemons, peaches, oranges, watermelon, strawberries"/]

...and then of course something else you have in your head section.

Section four-3: Optimizing your web site - Web site Maps

Sitemaps are a good way to index your web-site. You can readily produce an xml web page map internet for totally free. Just go to Google and search for "xml sitemap generator". Then follow the instructions and download your sitemap. Then upload it to your webpage. Now you will need to put a link to your sitemap on all of your pages. This will support search engines index you quicker and keep track of your activity. You will need to make a new sitemap everytime you add delete, move, or rename pages, but you won't require to do something significantly more than generate it once more and upload it, overwriting the old 1, which takes all of 5 minutes, if that. There is no require to make a new sitemap when you just edit the content material, mainly because none of the links have been affected.

Section four-4: Optimizing your web site - Alt tags

Alt tags are made use of in images on a webpage. They had been very first made use of for the visually impaired, where the alt tag would briefly describe the picture and a text to speech converter would read the whole page to the visitor. Right now, alt tags are still employed, but largely to get brownie points with the search engines. To apply an alt tag to an image just insert this code:

[img src="apple.gif" alt="A Red Delicious Apple"]

That's all there is to it, a simple way to get on Google's very good side.

Section five: The Impressive PageRank!

Properly folks, here it is, the beloved PageRank. PageRank is a system that Google utilizes to classify the overall superior of a site. The steps we've already taken should really assist a small but not sufficient to show a difference. If you would like to check your PageRank, just download the Google Toolbar and enable the PageRank feature. To certainly enhance your PageRank you require links. Not links within your site but links to other people, but that's not enough, you need other people to link to you as properly. Here's how it works: A link from you to a different web-site does nothing a link from you to one more internet site that links back to you (known as a reciprocal link) does properly a link from a different web-site to you that you are not linking back to does even way more! You certainly want to link with the internet sites that have a high PageRank (five or a lot more) but a link from a webpage with a PageRank of 1-4 wouldn't be negative, it would still assist, but you do not want to link to a web-site with no PageRank unless it looks like it has potential since it is attainable this is just a new web site that has not yet built reputation, and you never ever know, it could be the next eBay or Youtube or what have you. If you do link to a internet site that has a Page Rank of you should really encourage your other linking partners to link with them as well so that the web page with the PageRank of would construct PageRank, which in turn indicates that you and your linking partners are constructing PageRank! Everyone wins.

Now you have to be asking, "...but how do I get other websites to link to me?" Properly it really is highly easy. All you have to do is appear for a site that has similar content material to yours, within a generalized range of course, but one that wouldn't be considered a competitor, Check their PageRank applying your Google Toolbar, if it has an acceptable PageRank or looks like a wonderful website look for an email address, and then e-mail the webmaster about the linking. To appear significantly more interested, be sure to really appear more than the website and point out particular things that you like in specific and be certain to compliment. If the webmaster's name can be located on the web page be certain to address them as Dear John Doe. The worst they can do is say no, so it will not hurt to try, then again I'm confident you'll be shocked at how numerous in fact say yes.

Section 6: Staying Updated

The only other factor you should genuinely concentrate on is attempting to continually add new content material and pages, when regularly updating your homepage. That does not mean you have to adjust your layout and what not all the time, just add in alot more content material. The effortless factor to do would be to add a News Page, updating users frequently on what has been taking location on the webpage or with you, depending on what type of web-site you have, that they would be interested in reading.

Section 7: Conclusion

In conclusion, if you adhere to this guide I guarantee you will promptly see your site in the best spots on all the search engines. Don't bother submitting your webpage, just let them uncover it. You'll get indexed quicker this way anyway. I hope I have answered all of your concerns, and I guess that just about wraps it up. Very good luck!