The topic for discussion at present is about what not to do when it comes to search engine optimization (Search engine optimization). I was going to name this post The Do's & Don'ts of Seo, but I figure at this point you know what to do. I've dedicated numerous articles that are focused on what to 'DO'. Just check my articles "Search engine optimization Basic's for the Dummy" or "Dominate the Search Engines" or "The Art of Key phrases" to know what to do. Or just read this article and 'DO' the opposite of what 'not' to do.
The factors that I will speak about in this post are about what is referred to as in Seo "black hat" Seo. What's been talked in prior articles are what we call "white hat" To master even more on "white hat" techniques, refer to any of the articles above. From this point on, it'll be about "black hat" methods.
Black Hat
What's this mysterious "black hat" Search engine optimization techniques? Is it the most current fashion trend? No it really is not a fashion trend at all. Need to I do it? Does it function with the SE's or is it just a waste of time? The answer to these concerns rely upon who you are talking to. A great number of employ these strategies and continue to do so nowadays.
My answer to these questions is yes they do work. Still, in my opinion, Black Hat approaches are fast fixes with short term gains. I see it as continuing to operate tricky and not necessarily wise. I am lazy, so I want to do one thing once and let it go from there. Black Hat techniques do not permit this. Your website might get the rankings swift, but soon your web site will be at the back of the line. (or out of the line fully). Black Hat requires spamming and the SE's do not like this. They will locate your web page, penalize or ban it entirely from the index.
Then your off once more starting a complete new web-site employing the identical approaches. White Hat approaches start off definitely slow. And I mean ssllllooooowwww... But at some point get momentum and out final the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new web site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Unquestionably not me. I'm lazy but not that lazy. I have bills to spend currently, not next year. This is why quite a few webmasters go with black hat instead of white hat.
Even with this flaw, white hat will pay off huge in the lengthy hall. It will flow continuous funds into your mailbox even though other people are jumping about trying to get new web-sites began to preserve their black hat techniques going.
What Not To Do?
Ok, ok, you have me convinced. I do not want to go with the black hat tactics. But what would be considered black hat? How can I keep away from it? Just hold on a second. I'm acquiring there. Didn't I tell you I was lazy. The rest of the write-up is focused on the points not to do. By the time I am performed, you will know what not to do to your internet site to not get it banned. There are two methods of spamming. On-page and off-page. Sounds familiar? Very same factors to aid you rank nicely are the identical that can get you penalized or banned. Let's get started with our personal backyard. Your thinking...Yea, yea I know "As momma often told you." Yep. See your getting it!
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you might possibly ask. Pretty much sounds like some food. Generating me hungry just thinking about it. I'll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are two types of keyword stuffing. I call them keyword list stuffing and keyword body stuffing. They will not get your internet site banned, but it won't rank you nicely either. Let's get into the very first one, keyword list stuffing.
Keyword List
This entails adding every single word recognized to your niche in the meta key phrases. You see a site with meta key phrases and it is stuffed full with 1000 or so keywords and phrases. Appear like they got the dictionary and began writing. Seriously. As funny as it sounds, there are internet sites out there that do this. People today, this not going to get you ranked. It will not get you banned, but undoubtedly will not get your ranked on the first million pages!! Some SE's do not even read the list to start with. Keep it brief. No need to have to add the A-F section of the dictionary to your keyword list.
Keyword Body
This is the procedure of taking your keyword list (Possibly too big to begin with) and repeating it all more than the page. It makes no sense to the user, just a bunch of words all more than the location. I haven't noticed this considerably, and I hope I do not. Will not assist you in anyway.
Also, even though we are on the subject, over applying the key phrases is a no, no. Some internet sites will take their main keyword and repeat more than and over and more than. You'll see it in the Title, meta description, everywhere. This approach will get you banned or penalized. Once again, it really is an attempt to seem a lot more relevant than the web site really is. I have seen the tactic perform, but not for extended. If your ranked well, and you put in your main keyword and you suddenly see a site up that has no enterprise getting there. Check back once again in a handful of days and you will see that website gone.
The Invisible KeyWord
Sounds like a Super Hero. When there is difficulty with ranking your web site, call "The Invisible KeyWord" No, please do not! He is a enemy, not a hero. This is requires taking your keywords, put them on the body of your site and make the color of the font the similar color as the background of the webpage. It is invisible to you or I, but visible to SE's. It really is a approach of spam to make the web-site appear far more pertinent because it has the key phrases in the body. SE's have caught onto this tactic and you will be penalized or banned for this. I have seen this tactic performed. But I have the visible ink. One particular way to tell, is when you visit a web site and you see a massive blank space at the bottom or somewhere towards the bottom, take your mouse, point and try to highlight the space. When it highlights, it will reveal the words!!
Formatting Keywords
This is when you bold, italicize, or underline every single keyword on the webpage. There is no will need to emphasize each word. Now you know those words are not that crucial in every sentence. Come on now! Just as soon as is fine. Twice at the most. This tactic could end up backfiring. The SE's will give much less value to the words.
Excessive Link Pages
This is having too a number of hyperlinks on 1 page. Usually, it is 100 or extra that is a issue. Professionals have distinction numbers that they think will hurt. I believe 100 is most agreed upon that will hurt your SE rankings. A rule of thumb I try to do is remain with about 15-25 hyperlinks on one page. Anything even more than that can build clutter on your web-site. It will make it troublesome for your surfers. Besides that, it does not support the internet sites you are linking to. If a surfer can't find their web site since it really is buried on a page with more than 100 hyperlinks, do not expect any visitors.
Missing Title
I just had to put this in there. This will not get you penalized or banned, but because this write-up is about what not to do, I had to speak about this. This is so standard among internet websites. You would be shocked at how quite a few internet sites do not have a Title at all. Makes you want to put a ad up on the back of a milk box. "Has any one observed this Title"? or a Wanted sign in the Post office Wanted "Internet site Title" $1000 reward if identified.
This is so large. This is one particular of the top reasons why web-sites do not rank period. Just this one modify alone could move a web-site from the 100millionth page to the millionth page. What is your web page about? Why should really I click on it?
Off-page
I genuinely shouldn't call this off-page. Technically it's seriously not, but I wanted to make a clear distinction right here. The distinction in between on-page and off-page is on-page is the way you set your internet site up. Off-page entails significantly more of the linking side. You can not actually help who links to you and SE's know this. That's why I am not talking about that type of off-page. You'll see additional of what I mean as you read along.
Link Farms
Link Farms? What is this? Is this exactly where hyperlinks are raised just before sent out to the world-wide-web? Not rather. Link farms are a bunch of webmasters acquiring together to setup 1000's of websites and pointing the hyperlinks towards each other. There are a couple of techniques of accomplishing this. When you do your link campaign, stick with tough reciprocal linking. A great number of are not aware, but there are link director web pages like PowerLinks or Linkvault that brag about helping your create links quick. These are basically link farms. Prevent them like the plague. How do you know? The red flag is commonly when you have to add some type of script to your site in order to do a link exchange. Do not do it. Once again, brief term good results, but short term gains.
Banned / Penalized Sites
Again, you can't manage who links to you, but you have complete control over who you link to. Stay clear of linking to other penalized or banned web sites. This can ultimately influence you. Why? Bear in mind, a link pointing to a internet site is a vote. So your voting for this banned or penalized internet site that the SE's have stated is negative news. If your voting for them, then that have to mean your site is also negative news. Ever heard of the saying, "Birds of a feather, flock together?" I have. It really is yet another 1 of the sayings that did not make sense to me until later on in life.
How do I know if I am linking to somebody that is banned? The easiest way to do this is by checking the pagerank of the web-site you are linking to. You can download the Google Toolbar to do this. If you see a grey bar for the pagerank. It really is been banned. Now, do not confuse a PR with a penalized site. Having a PR of does not mean the internet site has been penalized. It'll be grey'd out if it is penalized.
That is all for now folks. I'm sure there will be other tactic's that will arise as SE's catch them. Malicious webmasters will continue to appear for rapid, very easy ways to beat the SE's. The SE's will catch it, update their alogorithms and the cycle will continue. It really is a endless cycle as to why I say "white hat" eventually will out last the "black hat" and flow continuous surfers to your web page making tons of capital. White hat approaches will hold up by way of all the changes to the SE's. The option is consistently yours. Whatever works for you. Very good luck and happy optimizing.
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