You have learned about writing articles as a form of sales copy in order to drive people today to your landing page. Now, considering that our aim is not to drive folks to our landing page, but rather to obtain potent backlinks, we will be writing our articles with an completely completely different state of mind. We will be writing articles with no trying to sell any item at all! We instead will be focused only on delivering valuable, related and informative data within our articles, not even mentioning any item.
This might appear absurd, but let us appear at factors from Google perspective for a moment. Google desires to supply the most related, non spammy and informative content attainable to any person that makes use of their search engine. They achieve this by providing search outcomes that are related to the keyword phrase a person is looking for. The to begin with internet sites Google will be displaying are those that they believe are "authority web-sites" for the keyword that the person entered.
A long sales copy landing page about an Acne Remedy eBook is not going to hold the similar authority for an natural listing as an educational internet site that explains the diverse medical circumstances connected with acne. At least, not naturally. That is since naturally the educational site will receive extra backlinks from other web pages, from folks who consider that the educational webpage has something to offer. It is unlikely that folks will be linking to a commercial sales letter (not naturally anyway). That is where we alter items as Web Marketers. We manually build these backlinks ourselves, in order to pump up that Acne Therapy eBook landing page to compete with the educational webpage.
One particular way we get these backlinks from web-sites, is by submitting articles to multiple post directories and putting a link inside the article that leads back to our landing page. Now don't forget when I said that we need to include things like relevant and valuable information inside an write-up as opposed to sales copy? That is simply because Google will be figuring out our Keyword Authority based upon the source content material of all our backlinks.
If Google sees the source of all our backlinks as becoming articles that advertise the same product through repetitive sales copy, we threat getting flagged by Google as becoming spammy, which is a thing we do not want. Moreover, numerous write-up directories will reject articles that are advertising a item, or that contain an affiliate link. Bear in mind what our current aim is to develop a related backlink. It is critical you grasp this concept.
Ideally, the articles we write really should contain between 400 - 700 words with our keyword phrase occurring no a great deal more than two% of the time. This is a good number to work with as 400 words give you the chance to correctly optimize your keyword phrase, and setting the limit to 700 words will stop you from wasting too significantly time on every single write-up.
Recall, your post will need to consist of purely informative details, with no sales copy whatsoever. Your aim here is to get Keyword Authority and Page Rank. Now, say that you wish to acquire Keyword Authority below the keyword phrase "pet tropical fish". You could structure your post as follows -
Title:
"How to care for and feed your pet tropical fish"
Physique:
Produce informative knowledge about caring for pet tropical fish (study the online to obtain facts about this topic if you do not know it yourself). Repeat the keyword phrase "pet tropical fish" about two% of the time with no sounding too spammy.
About the Author:
You include this at the end of your article. This is the most very important section of your write-up, and is what will contain the backlink to your targeted net page. You goal right here is to produce a link back to your web page that consists of anchor text containing the keyword phrase you have optimised the article below.
Now that you have designed your informative, keyword optimized write-up that contains a relevant backlink to your net page, all that remains is submitting your post to numerous article directories.
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